In the following, you will find all entries that can be booked to optimally present your company, products, services and solutions in the official trade fair media at K.
We provide the following media channels:
- The printed catalogue (10,000 copies)
- The Visitor’s Guide, free of charge for visitors (100,000 copies)
- The online portal at www.k-online.com including the exhibitor and product search
- Trade fair app (available in the app store and GooglePlay)
- D:vis (visitor information system)
- Video wall and site plans on site at fair ground
Below you may find a thematic list of the media entries. You can also view a complete overview of all products at any time here.
Please note that the basic entry (company name, address, contact information and hall and stand numbers) as well as one entry in the product categories are already included in your media lump sum and afford you a basic presence in the media. These entries are obligatory and therefore must be completed. The company name and address will be taken from your registration forms.
You’re looking for something different, something extraordinary to highlight your company or your product at the trade fair? Just talk to us, we promise to find something effective for you.
1. Marketing packages
Our three package offers (Start, Professional and Premium) include our most important and popular products. Your company and products will attain an outstanding, cross-media presence in the official media channels with our packages for a noticeably discounted price compared to individual orders of the same entries.
If you want to order further entries in addition to your package, you may of course do so.
2. Company presentation
Here you will find comprehensive options to present your company and trademarks in the various media channels. Place your logo in the media, share more about your company with a customizable advertising text, or offer visitors an overview of your trademarks. This way you can be found easily by existing and potential new clients.
3. Product presentation
Countless visitors are looking for suppliers of a particular product or a special service. These potential clients will use the product directory to research new contacts and business partners that fit their needs.
Increase your chances to get in contact with new customers by presenting your company in the relevant product categories. In the product directory, you can increase visibility by booking a logo in the catalogue or by ordering a top of the list entry so your company appears in one of the top three spots in your most important categories, in order to stick out among your competition.
Take advantage of the extensive preparation time of visitors and make yourself visible by placing a banner in the online portal. You have a choice between various subpages on the website (such as "Exhibitors & Products" or "Visitors") and banner sizes (from Button to Expandable banners). This makes it possible to find the right banner for every budget!
It is also possible to place customized advertisements in the fair app to effectively distribute your message.
You can additionally highlight your online entries in the portal with a video about your company and products or a premium listing.
5. Print advertisements
Whether visitors use the print media to organize their experience at the trade fair or afterwards at home or in the office for follow-up research, your advertisement in the catalogue or Visitor’s Guide will appear prominently for your target audience.
We offer you limited and visible positions, for example advertisements on the cover pages or bookmarks that will grab the attention of visitors!
6. Advertising on fair area
If you are interested in advertising on the trade fair grounds, we also have interesting options available. Visitors can find a local version of the online portal on the D:vis terminals (visitor information system). Here, you have the possibility to place an exclusive advertisement on the terminals in the halls or on the printouts of the terminals.
At Entrance North (the main entrance), the six meter high video wall is particularly noticeable, on which you may also place your logo or customized advertisement. Catch the visitor’s eye as they enter the trade fair and lead them directly to your stand!
A video conveys impressions as well as complicated facts in a quick and clear way. Moving images have become an integral part of the web.
We offer you the opportunity to have a lasting effect on the visitors of K 2019 by staging your company and promoting your products in detail.